Project Description

In-depth assessment of retail store and corporate processes and development of a multi-year roadmap to support operating efficiencies and growth objectives.

The Client

A privately held $72M omnichannel retailer specializing in wine, spirits, and accessories with a significant online presence, multiple retail stores, and an online auction house.

The Challenge

The client had experienced substantial growth but faced periodic cash flow shortages due to significant inventory commitments, inconsistent reporting, and a gap in fundamental organizational roles and responsibilities. These issues prevented the company from effective strategic planning in areas such as growing their store base and executing initiatives designed to attract investors.

The Parker Avery Solution

The Parker Avery Group assessed the client’s current retail operations and home office processes, as well as buying and inventory management practices to identify cash flow bottlenecks, communications breakdowns and other issues that were inhibiting growth, purchasing consistency, and accountability. Parker Avery synthesized these findings and assisted the client in creating a detailed, multi-year roadmap that addressed each pain point.

Specific activities included:

  • Analyzed the current merchandising, inventory management, store operations, home office, and marketing processes
  • Conducted store visits and interviews to review product assortment, operations, and inventory flow
  • Summarized findings and presented a gap analysis against industry best practices, tailored to the client’s optimal placement in the market
  • Synthesized eleven areas of potential benefit into six key initiatives, outlining anticipated complexity/difficulty and return on investment for each initiative
  • Prioritized the proposed initiatives and created a detailed roadmap, identifying “quick wins” that would build momentum while respecting the client’s bandwidth

The Result

Parker Avery was subsequently engaged to support implementation of the roadmap, which upon completion will significantly improve inventory turnover, employee satisfaction, marketing effectiveness, and company profitability, while positioning the company for continued substantial growth.

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