The client did not have a clearly defined pricing strategy and faced challenges related to outdated pricing tools, human input errors and high levels of manual workload. Pricing activity, especially related to promotions, was increasing beyond Store Operations’ capacity to execute. The client also wanted to investigate differential pricing to address margin and competitive pressures. At the same time, the client’s omnichannel business was growing, creating additional complexities in targeting individualized customer pricing messages.
Client leadership recognized the need to excel in the core areas related to pricing to take their business to the next level.