Parker Avery’s overall objective was to help the company drive increased revenue, improved margins, and greater operational efficiency by defining future-state pricing and promotional capabilities. Parker Avery also developed a detailed roadmap to deliver those capabilities, prioritize opportunities, and sequence technology, process, and organizational changes.
To develop the roadmap, the Parker Avery team performed an in-depth current state analysis to understand existing pricing and promotion capabilities relative to people, process, and technology, as well as fully comprehend the company’s overall operating model.
The team then benchmarked current capabilities against industry leading practices, which served as an input to prioritizing the opportunities.
After defining future pricing and promotion management capabilities and the “ideal future-state” vision, Parker Avery built a high-level business case and implementation roadmap.