Project Description

Defining future regular and markdown pricing processes and guiding the price optimization system selection in a multi-channel environment with the objectives of improving margin, increasing efficiencies and enhancing customer satisfaction.

The Client

A $3+ billion multi-national, specialty retailer of outdoor sporting goods.

The Challenge

The client struggled with managing their regular and markdown pricing activities given their large SKU-base, localized assortments, extreme seasonality and the complexity of their multi-channel business model. They recognized the need for well-defined, coordinated business processes, supported by cutting edge analytical software in order to drive increased margins, improve labor efficiencies and enhance customer perception of their pricing policies. The client also wanted to ensure their pricing solution would accommodate their plans for significant future growth.