Project Description

Comprehensive support for the implementation of a new price optimization solution to support strategic zone pricing capabilities.

The Client

A $6.7B+ multi-channel retailer of pet products and services with more than 1,300 stores in the United States, Canada, and Puerto Rico.

The Challenge

Client leadership recognized the need to improve the sophistication of their regular retail pricing processes and wished to capture the margin benefits of zone-based pricing. The client had selected a solution to replace their aging price optimization software suite and enable the desired capabilities. The new solution would help the client greatly enhance their regular price optimization and management processes; however, the client did not have the internal bandwidth or skills required to successfully implement the solution and capabilities.

Furthermore, the client needed help identifying and minimizing potential negative customer perception impacts resulting from the pricing changes.