Project Description

Articulation of a global, multi-channel planning strategy including innovative processes and a four-year roadmap for implementation

The Client

A global multi-channel retailer designing and selling classically styled apparel, swimwear, and outerwear for women, men, and kids, plus a complete line of home products, luggage, and seasonal gifts.

Multi-Channel Planning Strategy and Process

The Challenge

The retailer was building upon its catalog heritage by investing in retail stores and expanding internationally. Management wanted to define a retail planning strategy, processes and roadmap that enabled this growth, improved inventory turns, increased merchandise margins, and allowed the business to expand with the same resource headcount.

The Parker Avery Solution

The Parker Avery Group helped the client articulate a global multi-channel planning strategy, developed innovative processes, and outlined a four year roadmap of programs that enable success. Specific activities included:

  • Defined a global, multi-channel planning strategy
  • Developed 'to be' multi-channel planning processes
  • Developed a roadmap, business case and tactical plan

Through this process, Parker Avery was able to help identify timing, turn, process and margin improvement opportunities.