The client’s significant growth trajectory, coupled with recent system implementations, created a heightened need for increased collaboration, standardized business processes, and clear roles and responsibilities.
Contributing to inefficiencies in their current timeline and practices, the client had not merged their merchandising and marketing calendars. This lack of collaboration hampered the company’s path to a cohesive customer experience. The teams were further challenged in their cross-functional communications, repetitively generating the same information for different audiences with unclear timelines and expectations.
The client also wanted to enhance the business units’ visibility to the leadership team’s vision. Management wanted to provide their teams with streamlined and standardized tools and processes and increase the value of their employees’ time by shifting to a more strategic role focus with heavier emphasis on value-add activities.