The retailer was in the middle of a multi-year global transformation project. Within the organization, countries had different corporate cultures, market conditions, and pricing strategies, as well as disparate processes for gathering competitive data.
After seeing the successful results of a Parker Avery-led regular price optimization selection and implementation for their U.S. division, the client decided to pursue a similar project internationally. This effort focused on evaluating regular price optimization (RPO); markdown optimization (MDO); promotions planning, management, analysis and optimization (PMO); and competitor price management.
Because the U.S. project started several years prior to this initiative, and the scope of functionality was expanded, the client wanted to perform a thorough review of available solutions to evaluate whether the U.S. selection was still the best fit.