The company was experiencing steady growth in their large footprint physical locations. Expanding the omnichannel experience became a critical initiative to capitalize on their strong assortment. The organization recognized the need to update and enhance their core capabilities relative to master data management, particularly in the areas of item setup and foundation data to support this growth.
Initially, the company’s website had served primarily as a marketing vehicle to showcase the assortment available in physical locations. As such, focus on item details were based on what merchants needed to support internal processes. With the expansion of buy online pickup in store (BOPIS) capabilities, the importance of customer-facing item descriptions and detailed product attributes became imperative. In addition, the client needed to establish item setup consistency to support other merchandising solution initiatives.