A BOPIS order technically allows the customer to get their items quicker than typical online retail transactions because the customer is able to place their BOPIS order and then get notified when the order is ready for pickup, which is typically the same day or the following day (if ordered late in the day). Since most online retailers rely on traditional shipping methods to get products to the customer, there is typically at least a one-day delay until an online order is received. BOPIS helps fill in that gap and gives customers the ability to get their items the same day the order was placed. While indeed, the customer has to drive to the store, they have confidence of receiving the items almost immediately, and therefore, most do not mind the slight inconvenience of visiting their local store. Another benefit associated with this option—and in the same manner as retailers who offer complimentary ‘ship-to-store’ fulfillment options—there is no shipping cost to the customer.
In the case where a particular item may not be available at the customer’s closest store, most retailers have introduced the capability of showing other nearby stores where the product can be picked up that day. Many consumers are willing to drive a bit farther if the urgency is great enough.