Retail Master Data

Ask the Experts

Understandably, retail master data is not the “sexiest” of topics and isn’t hyped on media headlines like artificial intelligence (AI) and virtual reality (VR). However, master data in retail is arguably one of the most critical areas to comprehend, define, and manage appropriately, particularly when embarking on system implementations. Here, Parker Avery experts Heidi Csencsits and Marty Anderson provide their expert perspectives on the importance of proper handling of master data.