Analytics: A Win-Win Approach

Analytics: A Win-Win Approach

Analytics: A Win-Win Approach

Analytics: A Win-Win Approach

Recently on Parker Avery’s Talk Retail to Me podcast,”, our Chief Analytics Officer, Sam Iosevich, and his long-time colleague, George Arutyunyants discussed George’s continuous journey through advanced analytics. As the firm’s Senior Director of Analytics, George explained how Parker Avery uses a win-win approach to analytics development by leveraging deep retail and consumer goods industry expertise, combined with strong partnerships with clients and academia.

This week, we give you some key takeaways from their insightful conversation.

LISTEN TO THE PODCAST

Every Client Contributes to Better Analytics

The driving force behind any system development is truly listening to the client. The Parker Avery analytics team maintains the mindset of “having two ears and one mouth” to ensure clients’ needs are not just met but are exceeded. Our clients continually ask for new functionality and new applications of the system. These requests bring new learning and new challenges, which ultimately improve Parker Avery’s analytics platform. George admits these challenges sometimes result in many sleepless nights, however, they always strengthen the analytics platform’s capabilities. This philosophy has been a long-standing practice and should perpetually carry forward: listen, build, test, deploy, repeat. And of course, lean on industry best practices.

Business Process and Change Management are Built In

Driven by client requests and the overall industry direction, Parker Avery is expanding the demand platform into other areas such as assortment optimization, planning, fulfillment, and markdowns. Parker Avery has what George refers to as the “perfect marriage” of very strong retail and consumer goods industry expertise and a solid analytics team. This brings the best from both worlds by ensuring industry business process expertise influences the firm’s analytics development to drive value for our clients.

We are currently working closely with several clients in designing new business processes and simultaneously configuring their forecasting solutions. For each project, Parker Avery also infuses strong change management and organizational design components. These are crucial to make sure that roles are adjusted as necessary to fully take advantage of new capabilities. Further, these efforts help organizations understand and embrace the analytics outputs so their full value is realized and business objectives are achieved.